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  Frequently Asked Questions

TOPICS

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About USADATA

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Accuracy

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Available Leads / Ordering / Pricing

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Direct Marketing Tips

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Privacy

QUESTIONS BY TOPIC

About USADATA

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Who is USADATA?

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Why should I work with you instead of a compiler or broker?

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What other services do you offer besides lists/leads?

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Do you offer services or solutions for Resellers?

Accuracy

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What percent of the pieces I mail should I expect to be delivered?

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What percent phone accuracy should I expect?

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What is your return policy?

Available Leads / Ordering / Pricing

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I can’t find the leads I’m looking for online. What should I do now?

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What types of leads do you offer?

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Where do you get the data from?

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Why should I work with you instead of a compiler or broker?

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How much do your lists cost? What is the minimum order?

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Do you offer a Reseller program?

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What is the difference between single use versus multiple use?

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What is the difference between a Consumer List and an Occupant List?

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When do I get my list? In what format will my list arrive?

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Can I create mailing labels?

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Do you offer email lists?

Direct Marketing Tips

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I am new to Direct Marketing. What should I do to optimize my return on investment?

Privacy

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How do I remove my name from your list?

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Are your leads scrubbed against the Do Not Call list?

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Why do I need a Subscription Account Number (SAN#)? How do I get one?

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Are your leads privacy-compliant? What steps does USADATA take to protect the privacy of the Consumer?

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What are my responsibilities as a marketer?

 
About USADATA

Who is USADATA?
USADATA is the leading provider of Sales Leads On-Demand™ through On-Demand Web-Based solutions for customer acquisition and customer relationship management. We have securely delivered over 1 billion targeted, privacy-assured sales leads that have helped over 10,000 businesses nationwide, across all industries, grow their business. Our mission is to be the trusted source of privacy-assured mailing lists, sales leads and lead generation solutions for companies of all sizes. For more information please visit our About Us page.

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Why should I work with you instead of a compiler or broker?
Simply put -- experience, client service, and easy-to-use technology. USADATA makes it easy to find the right leads for your business. Clients with direct marketing experience or who know what they need can easily configure, order and download a targeted set of leads in minutes online. Clients with limited direct marketing experience may contact USADATA’s team of Data Specialists for free expert guidance. Data Specialists have helped tens of thousands of businesses across all industries find new customers profitably. A Data Specialist will work directly with you to understand your goals before recommending a solution, will provide timely and professional client service, and will deliver leads in a format that helps you get your campaign out the door faster.

A list compiler can only offer a solution based on the information they specifically collect. USADATA works with several compilers and list managers and will deliver the solution from the source that solves our client’s business objective. A broker may also have access to multiple sources of leads, but nobody can beat the overall user experience and client service offered by USADATA.

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What other services do you offer besides lists/leads?
USADATA’s Enterprise and Reseller technology solutions, centered on our web-based On-Demand Marketing Platform, come with a full suite of customer acquisition and retention tools.

The Enterprise platform, used by three of the top five insurance companies nationwide, empowers simple, real-time development and deployment of direct mail campaigns, while managing fulfillment, order tracking, and generating reporting on multiple levels. The Enterprise platform is an ideal sales tool for insurance companies, franchise organizations, retail, and financial service organizations with decentralized sales forces, driving targeted leads based on historical results and the latest market research. For more information about Enterprise solutions, please contact Dominic Leclaire at 800-599-5030 x222 or at dleclaire@usadata.com.

If  you are looking to order leads on behalf of your clients or to integrate data into your web-to-print storefront, USADATA’s Reseller Solutions are easily configurable and user-friendly. With secure access to five, privacy-compliant databases, advanced features including customer suppression, and a dedicated client service team, no organization can offer a more complete and easy-to-use solution than USADATA. For more information about our available Reseller programs, please call 800-395-7707 and choose option 5, or complete a request form.

Other solutions we offer include:

  • List Hygiene (e.g. NCOA, Merge Purge)
  • Data Enhancement/Append

For more information, please contact a Data Specialist at 800-395-7707 or at info@usadata.com.

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Do you offer services or solutions for Resellers?
Yes. USADATA offers configurable, easy-to-use Reseller solutions for end users to order leads directly themselves OnDemand, or for Resellers to place orders on behalf of their clients. For more information about our available programs, please call 800-395-7707 and choose option 5, or complete a request form.

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Accuracy

What percent of the pieces I mail should I expect to be delivered?
If you send your mail campaign out within 30 days of the time your order is placed, you should expect the following delivery rates:

  • Consumer Lists: 94% or better
  • Business Lists: 90% or better
  • Occupant Lists: 95% or better
  • New Homeowner Lists: 94% or better
  • New Mover Lists: 94% or better

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What percent phone accuracy should I expect?
If you call prospects within 30 days of the time your order is placed, you should expect the following phone accuracy rates:
  • Consumer Lists: 90% or better
  • Business Lists: 85% or better

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What is your return policy? What if I get back a higher than expected amount of mail?
Orders may be cancelled within five business days with a cancellation fee of $5 per 1000 names with a $25 minimum. Orders may not be cancelled after five business days.

Hold onto all returned mail pieces. Provided that your mailing consists of at least 500 pieces and is mailed out within 30 days of your order, USADATA will refund you for the price of the name and half the postage for each returned piece above the guaranteed delivery rate. We may ask you to ship us the returned pieces (at our expense) prior to a credit being issued.

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Available Leads / Ordering / Pricing

I can’t find the leads I’m looking for online. What should I do now?
Please contact a Data Specialist at 800-395-7707, info@usadata.com, or by live chat. Our Data Specialists work with businesses of all sizes across all industries and will be able to recommend a targeted solution for you.

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What types of leads do you offer?
USADATA offers the widest variety of leads anywhere. Some may be ordered online at www.usadata.com, others are only available over the phone with a Data Specialist. View our listing of available database selects.

Leads Available Online at www.usadata.com:
  • Consumer Leads: search by demographic, lifestyle interests, and purchase behavior filters.
  • Business Lists: search by business type (SIC Code), size, executive title among other filters.
  • Occupant Lists: reach the “Current Resident” or “Occupant” at every address within a geographic area.
  • New Homeowner Leads: reach home buyers by purchase date and amount among other filters.
  • New Mover Leads: reach new movers (home buyers and renters) by move date and other filters.

If you can’t find the leads you’re looking for call, please contact a Data Specialist at 800-395-7707, info@usadata.com, or by live chat. If the lead is out there, we can find it.

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Where do you get the data from?
USADATA works with leading national compilers of consumer and business data including Equifax, Experian, Acxiom, Dun & Bradstreet and several others. Which source we use depends on the nature of the client’s goal. Our goal is to help our clients succeed so we use the best fitting source based on the client’s business objective.

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Why should I work with you instead of a compiler or broker?
Simply put -- experience, client service, and easy-to-use technology. USADATA makes it easy to find the right leads for your business. Clients with direct marketing experience or who know what they need can easily configure, order and download a targeted set of leads in minutes online. Clients with limited direct marketing experience may contact USADATA’s team of Data Specialists for free expert guidance. Data Specialists have helped tens of thousands of businesses across all industries find new customers profitably. A Data Specialist will work directly with you to understand your goals before recommending a solution, will provide timely and professional client service, and will deliver leads in a format that helps you get your campaign out the door faster.

A list compiler can only offer a solution based on the information they specifically collect. USADATA works with several compilers and list managers and will deliver the solution from the source that solves the client’s business objective. A broker may also have access to multiple sources of leads, but nobody can beat the overall user experience and client service offered by USADATA.

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How much does a list cost? What is the minimum order?
The price of the list depends on the categories you use to compose your list, the quantity of prospects that you desire, and how many times you plan to use the list. The pricing chart below reflects the price for a one-time use of the list (can use the list only once). All online orders have a minimum cost, including any discounts, of $75.00.
 
CONSUMER LISTS/LEADS            
Base Record and Phone 250-500 501-1,000 1,001 - 5000 5,001-25,000 25,001+  
Base Record $0.1400 $0.1000 $0.0700 $0.0450 $0.0350  
Phone Number Where Available $0.0180 $0.0180 $0.0130 $0.0100 $0.0100  
Phone Number Present (lower count) $0.0180 $0.0180 $0.0130 $0.0100 $0.0100  
Demographics Filters            
Adult Age (2-year) $0.0120 $0.0120 $0.0100 $0.0050 $0.0030  
Income Range (Estimated Household) $0.0100 $0.0100 $0.0080 $0.0050 $0.0050  
Gender $0.0075 $0.0075 $0.0050 $0.0025 $0.0025  
Homeowner/Renter $0.0150 $0.0150 $0.0130 $0.0115 $0.0100  
Dwelling Type (Single vs Multi Only) $0.0075 $0.0075 $0.0055 $0.0040 $0.0040  
Length of Residence $0.0075 $0.0075 $0.0055 $0.0040 $0.0040  
Home Market Value $0.0150 $0.0150 $0.0130 $0.0115 $0.0100  
Lifestyle Interests, 1st $0.0200 $0.0200 $0.0150 $0.0250 $0.0200  
Lifestyle Interests, 2nd+ $0.0080 $0.0080 $0.0070 $0.0070 $0.0070  
Mail Order Buyer $0.0110 $0.0110 $0.0090 $0.0075 $0.0075  
Credit Card User $0.0150 $0.0150 $0.0130 $0.0115 $0.0100  
Real Estate Investor $0.0200 $0.0200 $0.0180 $0.0165 $0.0165  
* $75 minimum online order            
* $100 minimum offline order            
           
           
BUSINESS LISTS/LEADS            
Base Record and Phone 250-1000 1,001-2500 2,501 - 5,000 5,001-25,000 25,001-50,000 50,001+
Base Record $0.1550 $0.1000 $0.0900 $0.0750 $0.0600 $0.0500
SIC Code Selection $0.0000 $0.0000 $0.0000 $0.0000 $0.0000 $0.0000
Phone Numbers (in output file) $0.0330 $0.0260 $0.0260 $0.0200 $0.0150 $0.0150
Primary Contact (including title) $0.0200 $0.0200 $0.0200 $0.0100 $0.0100 $0.0100
Business Filters            
Employee Size Range (at location) $0.0230 $0.0180 $0.0180 $0.0100 $0.0100 $0.0100
Sales Volume Range (corporate) $0.0230 $0.0180 $0.0180 $0.0100 $0.0100 $0.0100
Year Business Started $0.0250 $0.0250 $0.0250 $0.0200 $0.0175 $0.0150
Home-based (Cottage) Business $0.0200 $0.0180