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The Learning Center
Welcome to USADATA’s online information center. We hope you will find
this evolving collection of articles, reports, tools and references useful for increasing
the ROI of your direct marketing campaigns.
 Articles and White Papers
Published work and thought papers from leading experts that provide
insights into Direct Marketing, Sales, CRM
and Technology.
 Privacy
USADATA is committed to protecting the privacy of the consumer and
to helping our clients abide by the most
current standards
put forth by the government and Direct Marketing Association.
 Marketing Resources
Useful links and resources to associations, conferences, sales
and marketing magazines.
 Solutions by Industry
View the most popular leads and filters chosen by companies in your
industry to find new customers profitably.
USADATA Spotlight Article
Top Direct Marketing Tips to Increase your ROI
by Jon Rapkin
SVP, Data & Leads Group - USADATA
Inc.
Whether you serve all households or businesses in an area or you serve a more specific
market, an effective campaign targets those consumers or businesses that are most
likely to be interested in your product or service. In fact, up to 40% of direct
mail success relies on choosing the correct list of prospects. Getting your message
to your target audience generates higher quality leads and increases your ROI…
To read more, click here
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